flstandardbreds Chapter 139 New Promotional Methods
Chapter 139 New Promotional Methods
A copy of Lin'an tabloid costs one hundred wen.
There are three issues per month. If you buy by the month, it will be 90 wen per copy, or 270 wen per month.
If purchased by season, it is 80 wen per copy, and 720 wen per season.
If you buy it for half a year, it will be 70 wen per copy, and half a year will be 1,260 wen.
If purchased annually, even if it is 60 wen per copy, it would cost 2,160 wen per year.
Lin Xiaoman took out two taels of silver to subscribe to the Lin'an Tabloid for the next year. He felt that the scholars could not afford it.
She felt that monthly or quarterly scheduling might make it easier for readers to accept.
She told her friends her thoughts.
It's time to let the ancients have a taste of the power of modern sales promotion methods.
But to be honest, she wasn't sure.
When it comes down to it, promotional methods are nothing more than making customers feel like they are getting a good deal. Logically speaking, anyone who hears about a good deal will want to try it, right?
Lin Jingzhe didn't know the cost of a Lin'an tabloid and was worried that Jixiang Bookstore would lose money after the price cut.
"If everyone buys the six-month supply, at 70 cents a piece, won't we lose money?"
Gu Changsheng calculated the cost before the Lin'an tabloid went on sale, and even if it was sold for 40 cents per copy, he would not lose money.
However, he couldn't say it openly, so he just shook his head and said to Lin Jingzhe, "Although 70 cents a copy doesn't make much money, it can keep the readers. Chaowen Bookstore can now reduce the price, and it's unknown what they will do in the future."
Xie Ci'an nodded.
Retaining buyers is the most important thing now.
"I think Xiaoman's method is good, and the sooner the better. If possible, let the eloquent and articulate waiter guide the readers in the bookstore and take the initiative while the readers are still hesitating."
Lin Xiaoman looked at Xie Ci'an in surprise. She originally thought that they would need at least a moment to digest it before accepting it.
Unexpectedly, Xie Ci'an and Gu Changsheng accepted it so well.
Even my brother is just worried about whether he will lose money after the price drops.
Therefore, after Gu Changsheng said that he would just earn less money, Lin Jingzhe no longer raised any objections.
She had originally been planning to argue with them, but since they were so receptive, she decided to say more.
"I have another idea, do you think it's feasible?"
The three of them turned around at the same time and stared at Lin Xiaoman seriously.
Lin Xiaoman: “…”
There's no need to be so serious.
"Hey, just be yourself, okay?"
Lin Jingzhe urged: "Xiaoman, hurry up and tell me! Don't waste time."
"I remember that after the end of "The Dali Temple Shaoqing's Case-solving Notes", Brother Changsheng said that the shopkeeper of Lin'an Prefecture kept sending letters to urge Liang Mancang to continue writing. Does this mean that everyone likes Master Mo?"
"That's true." Gu Changsheng agreed with Lin Xiaoman. "During that period, the shopkeeper didn't want to stay in the bookstore. There were too many scholars looking for him and he couldn't handle it."
"That's right. I have a suggestion. We can print the "Notes of the Dali Temple Shaoqing on Case Solving" into three volumes, and publish them in hardcover separately. We will only give them away and not sell them."
When Lin Jingzhe heard the word "send", he subconsciously asked, "A book of storybooks used to cost five or six hundred coins, Xiaoman! If we print a hardcover and give it away, won't we lose money?"
Lin'an tabloids were about to reduce their prices, and now they are printing booklets to give away...
Gu Changsheng was also somewhat confused by Lin Xiaoman.
Originally, the Lin'an Tabloid was published because we were worried that people would read the storybook for free.
Why print the storybook again?
Xie Ci'an stared at Lin Xiaoman thoughtfully, repeatedly pondering over the four words she said: "I'll only give it away, I won't sell it."
After half a cup of tea, he said, "Are you going to give the hardcover edition to customers who buy Lin'an Tabloid for half a year or a year?"
"Yes."
Lin Xiaoman couldn't help but sigh. She even wondered what was wrong with Xie Ci'an's brain and why he thought of it so quickly.
"We will not only print the Dali Temple Shaoqing's Case Solving Notes, but also other stories, including those that have received good responses. Scarcity makes things valuable, so we must control the quantity and not print too much."
Gu Changsheng basically understood, "According to Xiaoman's meaning, this booklet is actually a bait to attract customers to buy the tabloid for half a year or a year."
Lin Xiaoman said with a smile: "Yes, if you want customers to pay quickly, you have to give them some sweet treats, right?"
You have to know that when she read novels in the past, when she saw a good novel, she would read the electronic version once and then regret it and go to Xinhua Bookstore or buy the physical book online.
I have also attended the author's offline book signing events several times.
I even bought illustrations and pillows related to the novel.
Although the land was poor and the resources were barren in ancient times, scholars were considered the upper class in ancient times, and their families were more or less wealthy.
Although it is expensive to buy half a year or a year's worth of Lin'an tabloids at one time, it is not impossible.
For this reason, Gu Changsheng came with a worried look on his face and left with confidence.
When I left, I still had a bowl of fried dumplings in my hand...
Four or five days passed in the blink of an eye.
Although Lin Jingzhe really wanted to know the result, he didn't dare to ask.
He knew that Xiaoman proposed this method because he must be more concerned and want to know the result than he did.
Xie Ci'an, on the other hand, resumed reading in his spare time, except for writing stories every afternoon.
Learning without thinking means nothing, thinking without learning means nothing.
In order to make money, he hasn't studied properly for more than two months.
At present, there are four or five talented storytellers in Lin'an Prefecture. The most active one is Wang Buzhong, who can finish a story in seven or eight days and four in a month.
It can be called highly productive.
After all, students have to study in the academy during the day and don’t have as much free time as they do.
Four or five days later, Gu Changsheng brought the news in person.
There were 26 people who bought the Lin'an tabloid for half a year, 65 who bought it monthly, and 41 who bought it quarterly. There were even two people who bought it annually.
Gu Changsheng was praised by his father again this time.
With a smile on his face, he walked with a lot more ease.
Lin Xiaoman was also shocked. He had thought that it would be great if forty or fifty people could buy on a monthly or quarterly basis, but he had never thought about buying on an annual basis.
After all, more than two taels of silver at once, if placed in a farmer's house, might be enough for a year's living expenses.
It seems that there are many wealthy people in Lin'an Prefecture.
As expected, no matter what time it is, the gap between the rich and the poor exists and is inevitable.