Chapter 135 Hostility from the US Automotive Industry
Chapter 135 Hostility from the US Automotive Industry
For the first time, the American people witnessed what advertising bombardment was like.
As the largest information window of this era, several major newspapers in the United States had their advertising pages filled overnight with promotional posters for Feng Hua heaters.
For three days in a row, the same promotional posters were displayed.
On the third night, advertisements for Feng Hua heaters appeared at the beginning of all the movies shown in York City cinemas.
Two houses stand side by side in the snow-covered countryside.
In the courtyard of one of the buildings, there was a pile of firewood needed for the fireplace.
The building next to it was covered in pure white snow.
The snowflakes fell in a soft, steady patter.
As a car drove by in the distance, a bear clumsily pushed open the door and came out of the house.
As the cold snow fell on it, it couldn't help but shiver.
Just as it was walking toward the woodpile, the car stopped in the neighbor's yard.
A stylishly dressed woman got out of the car, waved to the bear who was looking over, and then walked briskly into her house.
Seeing the door next door close, the bear picked up a few pieces of firewood and trotted back to its own house.
The screen is divided into two.
The fashionable woman walked up to a Fengyun heater and pressed the switch.
The bear went up to the fireplace, dropped down some firewood, and began clumsily lighting the match.
A rose placed next to the heater is rapidly changing frame by frame, from its original withered state.
New branches and leaves sprouted, flower buds formed, and flowers bloomed.
The woman in the background is removing her clothes one by one.
A mink hat, a fitted coat...
The bear kept frantically striking matches...
The bikini-clad woman disappears from the scene, and the originally black and white room gradually comes into color.
The blooming rose seemed even more vibrant.
The change in the scene immediately drew gasps from the audience in the theater.
This is the latest color film technology, which has never appeared before.
Just as the audience was whispering among themselves, the woman reappeared, wearing a bathrobe, her cleavage faintly visible.
Like an outfit worn in summer.
The woman placed the coffee she was holding on the coffee table, then leaned gracefully against the sofa next to the standing heater and picked up a magazine.
Sipping coffee and reading a magazine creates a comfortable and tranquil scene.
The other half of the image remains in black and white.
As for the fireplace, it was piled high with unlit matchsticks, like a small mountain.
The bear, which had been frantically striking matches, had curled up on the sofa, wrapped in a thick quilt.
Behind the scenes: Feng Hua heaters, giving you a warm home.
……
The novel movie advertisements, coupled with the advent of color film, caused a sensation in Yorktown.
The next day, the newspaper still featured advertisements for Feng Hua heaters.
However, unlike the text promotions of the previous days, today's advertisement features an additional female model.
In other sections, there were also many discussions about new film technologies.
There was even an interview with the film master Charlie Chaplin.
He is preparing to shoot a color film.
Films like the Feng Hua heater commercial.
A mix of news reports inevitably mentioned the advertisement for Feng Hua heaters.
In short, the several Feng Hua Electronics stores that had just opened in Manhattan were completely sold out in just one day.
Without exception, all of them displayed signs indicating they were out of stock.
Lin Yi, who personally handled the project and experienced the daily life of an advertising director, received a ton of praise...
Just as he was riding high on the spring breeze, a bucket of cold water was poured over his head.
"Ford refused our request for a tour?"
"Yes, Lin, I'm sorry."
Tony, who helped make the contact, shrugged: "Not only Ford, but Cadillac and several other major car companies have all rejected this offer."
"They said it was a trade secret."
Lin Yi frowned, handed his wine glass to the advertising girl next to him, and then gave her a look.
Soon, only Tony, him, and Ah Sheng remained in the living room.
"Tony, you won't be fooled by this nonsense."
"It's just an assembly line. The photos have even been published in the newspapers. What trade secret could there be?"
Something unusual must be going on. Being rejected by so many car companies at the same time means that someone is targeting you.
"That's how it should be."
Tony agreed with Lin Yi's analysis: "Lin, think about whether you have offended anyone?"
Lin Yi rubbed his chin and chuckled.
He offended two people in the United States.
However, he has already taken care of it.
Even the most powerful Sosvi now has to go out of his way when he sees him.
As for the other little Kara, Lin Yi had forgotten her name and didn't have that kind of power.
Therefore, the answer is obvious: the only ones who could be causing trouble are their own family members.
To be honest, they must have that kind of energy.
After all, the import and export business was mostly controlled by people from Nanjing.
Industries like automobile imports are probably also under their control.
It's naturally convenient to connect with them.
Moreover, obstructing their construction of car factories is in the long-term interests of these American automakers.
Lin Yi chuckled as he instantly understood the situation.
This should only be the first step.
I'm afraid that the matter of ordering large equipment from the United States will likely encounter some unexpected problems as well.
Seeing his smile, Tony guessed that he had found the crux of the problem.
Just as he was about to ask, Lin Yi asked, "Tony, isn't there a single car dealership that would be willing to let my team visit?"
"Of course there are, but Lin, if these big car dealers reject you, then you can only go to some small car factories."
"But what's the point of visiting a factory like this?"
"We can't have come all this way for nothing."
Lin Yi shook his head: "Thank you for helping me make a list. I'll consider which one to choose."
"Okay, I'll get the list for you as soon as possible."
Tony agreed.
The two talked about the oil field for a while, then Tony, who had an appointment, took his leave.
Ah Sheng reached out and offered him a cigarette.
Lin Yi took a few puffs, his smile growing wider.
Since the mainstream American automakers have become hostile towards us, then we are enemies.
If I want to avoid them causing me trouble later, I can only cause them some trouble first.
"Ah Sheng."
"Master."
"Contact Thorsen, I want to meet with him."
"Yes."
Ah Sheng left in a hurry, and Lin Yi stubbed out his cigarette and pondered for a while.
I do feel that my plan is highly feasible.
Moreover, manufacturing cars in the US would not only cause trouble for American automakers, but also help their own domestic car manufacturing.
For example, while there is a gap in the construction of domestic factories, a group of skilled workers could be organized to come to the US factories for further training...
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