flstandardbreds Chapter 133 Pricing Strategy
Chapter 133 Pricing Strategy
Doctor Zheng, who had been waiting for a long time, saw Song Xile and her group step into the shop and immediately greeted them with a smile on his face, "Madam Song, you are finally here!"
While greeting everyone enthusiastically, he led them to the backyard and asked Song Xile when the tooth powder would go on sale.
"Don't worry, pack the tooth powder first, and then we will discuss the specific sales matters!" Song Xile said calmly.
Doctor Zheng nodded repeatedly and led the man to sit down at the stone table in the backyard. Then he told the apprentice beside him to bring out two basins of medicinal powder from the warehouse.
"Girl, I have ground the tooth powder and am just waiting to pack it in boxes!"
Song Xile nodded and told his eldest brother to take out the wooden box from the backpack and place it on the stone table.
"Doctor Zheng, are you satisfied with this wooden box?"
Although the craftsmanship is not complicated, the price is there. The key is that these wooden boxes are of the same size and the surface is polished very smoothly. He nodded and said, "This will do!"
Seeing that he had no objection, Song Xile asked a few people to help pack the tooth powder. With so many people around, the work went fast, and in less than a quarter of an hour, fifty boxes of tooth powder were packed!
Among them, the cheap tooth powder was packed in forty boxes and the expensive tooth powder was packed in ten boxes!
After finishing the work at hand, several people began to discuss the sales strategy of tooth powder.
Song Xile suggested, "Because the people are very unfamiliar with this tooth powder, it is not easy to get them to accept it all at once!"
"How should this tooth powder be used? What benefits will it bring after use? What are its specific effects? For these questions, I have made extremely detailed drawings to explain them."
"Later, I plan to post a few posters in front of the shop first, and then hire some people to take the rest to crowded places in the city to advertise."
"In addition, I also asked someone to make some teeth cleaning tools to use with tooth powder to clean teeth. If you don't have a toothbrush and just rinse your mouth, not only will the cleaning power not be enough, but the effectiveness of the tooth powder will also be greatly reduced."
"And having such a rare thing will also attract more people's attention and is also a good gimmick!"
"But it takes quite a lot of work to make this toothbrush, so I asked someone I know in the village to make it, and I plan to sell it to the public at four cents a piece!"
Doctor Zheng nodded, "This is what we should do. We shouldn't let people work in vain!"
After saying that, he took the drawing from Song Xile, looked through it carefully, and couldn't help but admire the content of the picture.
It not only clearly describes the steps of cleaning and brushing teeth, but also explains the benefits of such use, allowing people to know the effectiveness of tooth powder at a glance.
He had never seen a toothbrush before, and such ingenuity was simply amazing!
Once again, he was thankful that he had agreed to this business without hesitation. The hardest part of doing business is at the beginning.
The person in front of him has considered all matters related to the promotion for him, and all he needs to do is to follow his instructions!
He couldn't help but sigh: "Ms. Song is very thoughtful. This way, the people will accept this tooth powder faster!"
Song Xile waved his hand nonchalantly, and the two discussed again and decided on the price of the two types of tooth powder!
The price of affordable tooth powder is twenty cents a box, and the price of high-end tooth powder is one tael of silver a box!
Song Ping couldn't help but gasp. What kind of precious thing was this? Why was it sold so expensively?
Doctor Zheng said with some concern: "The price of this affordable tooth powder is within my expectations, but is the price of this high-end tooth powder too high?"
The cost of this high-end tooth powder is only about one ounce of silver. He originally thought of pricing it at only two ounces of silver, which would have already given him a very high profit. However, Miss Song actually priced it at one ounce of silver right off the bat, which made him feel uneasy!
Song Xile understood Dr. Zheng’s concerns. Trading in goods was different from simply opening a pharmacy.
She thought for a moment and explained, "Doctor Zheng, our original intention was to make tooth powder more acceptable to the general public. The price was not set blindly, but with a deep meaning."
"The cost of high-end tooth powder is one tael of silver, and pricing it at two taels of silver is enough to ensure that we can make a considerable profit. I set the price at one tael of silver not only to pursue higher profits, but also out of a sales strategy."
"The high-price strategy can help us establish the expectation that this product is rare and make people realize that this tooth powder is precious. For wealthy families, we need to make them feel that this tooth powder is not something that ordinary people can afford, thus satisfying their vanity."
"Similarly. When ordinary people hear about the high-priced tooth powder, although they may not be able to afford it, they can choose the cheap tooth powder as an alternative. This also meets the psychological expectations of ordinary people. In this way, will more people benefit from it and accept this tooth powder?"
In fact, there is one thing Song Xile didn’t say. In fact, affordable tooth powder can already meet the purpose of strengthening teeth and cleaning. The high-priced tooth powder she launched is mainly to take advantage of the rich!
One tael of silver is too much for ordinary people, but for the monopoly class, this amount of money is not even enough for a meal!
She would naturally be more willing to make these people bleed!
Doctor Zheng, who didn't understand what was going on, suddenly realized what was going on. He exclaimed, "Ms. Song, you are so far-sighted. Just a few words have enlightened me!"
Song Xile said modestly: "Doctor Zheng, Miao Zan, there is one more thing I want to explain. Our Nanyun County is only a medium-sized county. After all, there are only a few wealthy families. It is foreseeable that the sales of affordable tooth powder will still be the main business in the future."
"So in Nanyun County, high-end tooth powder can only be used as a gimmick at present."
"When tooth powder really enters the lives of ordinary people and is recognized by them, that will be the time when the demand for high-end tooth powder will increase."
Song Xile is well versed in sales and she understands that the promotion of any product requires a gradual process.
"We'll see how the tooth powder sells later. If the people don't accept it, I'll give a few boxes of high-end tooth powder to the county magistrate's wife. We'll use this as a breakthrough point first!"
"Our products are not bad. As long as there are people willing to use them, we can quickly promote the tooth powder. Doctor Zheng, don't worry about this!"
Hearing his wife say that she was going to give some to the county magistrate's wife, Chen Yunyou thought about it and agreed: "When the time comes, I will also give some to the teachers and classmates of Yunshan Academy, and help promote it!"
After hearing what the couple said, Doctor Zheng smiled so much that his face was full of wrinkles, and he felt even more relieved.
Who is the county magistrate's wife? She is one of the most powerful people in Nanyun County. With such a leader in using tooth powder, he doesn't believe that the noble ladies in the county can still sit still!
As for the Yunshan Academy mentioned by Chen Yunyou, it is a group of scholars who are pretentious and love these new and interesting things the most.
If they can start a trend of using tooth powder among students, then he won't have to worry about the sales of tooth powder at all!
Doctor Zheng stood up excitedly, rubbed his hands and said expectantly: "Then let's start selling!"