flstandardbreds Chapter 126 New Canned Food Gift Box Design
Chapter 126 New Canned Food Gift Box Design
Upon hearing this, Liang Ming didn't waste any words. He went straight into the house, took out a wad of money wrapped in old newspapers, and said:
"Second Uncle, here is 8000 yuan. Count it."
"If the amount is not a problem, then use it to buy a winery."
"Once we buy the factory, we can discuss the future development plan for the distillery."
Seeing the huge sum of money wrapped inside the old newspaper, Liang Wen swallowed hard.
"Xiaoming, you've got so much money, and you're just hiding it at home like this? Aren't you afraid of thieves breaking in?"
“Everyone in Liangjia Village is fine, where would a thief come from?” Liang Ming said with a light laugh.
If only Liangjia Village's family becomes wealthy, it might arouse jealousy among some villagers.
But now, he's leading the whole village to prosperity.
In this situation, let alone a thief breaking into their house, even if a suspicious person appeared within a 500-meter radius of the yard, the villagers would all come armed to guard the Liang family's yard.
"That's true." Liang Wen put the money away and said to Liang Ming:
“Acquiring a liquor distillery involves a lot of procedures and takes at least a week.”
"I'll bring you a new contract to sign later."
"Okay!" Liang Ming nodded in agreement.
After his second uncle Liang Wen left, Liang Ming quickly washed up and went back to his room to sleep.
Silent all night.
The next morning, after getting up and having breakfast, Liang Ming drove to Liangji Canned Food Factory in Taoyuan Town.
He hadn't yet explained the matter of supplying canned lychees to the county's state-run restaurant.
As soon as he arrived at the factory, Wang Ren rushed towards him anxiously and said:
"Boss Liang, our warehouse is overflowing with canned lychees again. We're relying on orders from nearby individual customers, and it's not easy to sell them all."
"Although the county supply and marketing cooperative orders a portion of our canned lychees every day, we still need to expand our sales channels."
Hearing Wang Ren's words, Liang Ming smiled and said;
"Perfect timing! That's why I came here today. I wanted to tell you that I've recently found a new sales channel!"
"I have already reached an agreement with Director Qian of the county's state-run restaurant to supply them with canned lychees."
"I'll supply them with 500 cans of lychee preserves over the next couple of days at a wholesale price of 9 cents. I've also promised the restaurant staff a sales bonus..."
After hearing Liang Ming's words, Wang Ren's face also showed an expression of "astonishment".
What's the difference between supplying canned fruit to a restaurant and selling combs to a monk?
How can a restaurant be short of fruit?
But when Wang Ren thought about Liang Ming's suggestion to label canned lychees as gifts and have employees of state-run restaurants promote them as gifts, giving them a 1-cent reward for each sale, he felt that Liang Ming's idea seemed feasible.
In Liang Ming's words, this gives canned lychees a new value: they can not only be eaten, but also given as gifts.
Just like how monks in a temple might not need a comb, but if a monk tells worshippers that the comb has been blessed and can bring wealth and good fortune, and that they can get it for just 5 cents in incense money, worshippers will flock to it.
"Mr. Liang, your idea of adding new value is brilliant!"
Wang Ren looked at Liang Ming with admiration and said.
“Deputy Factory Director Wang, if you also think this approach is feasible, then we should hurry up and find a cardboard box factory to customize a batch of canned food gift boxes.”
As Liang Ming spoke, he took out a blueprint and handed it to Wang Ren:
"This is my newly designed design for a lychee canned gift box. We can produce it according to this design."
The canned food gift boxes of that era were designed very simply.
The product's cartoon image is drawn on top with red paint, along with the product name and factory name, and that's it.
These generic, unoriginal canned food gift boxes will find it difficult to carve out a niche in the canned food market.
Liang Ming plans to position Liangji Canned Food Factory's canned fruit as a high-end gift, so the design of the gift boxes cannot be taken lightly.
When Wang Ren took a look at the newly designed gift box drawings, he also gasped in surprise.
"This design..."
His heart pounded, and a surge of blood rushed from his chest to the top of his head.
Wang Ren had a premonition that this newly designed gift box would definitely cause a strong market reaction once it hit the market.
"Deputy Factory Director Wang, is there a problem?"
Seeing Wang Ren's excited expression, Liang Ming asked.
"No problem, this new gift box design is fantastic. I'll go to the cardboard box factory and have them produce it according to this design."
Wang Ren quickly replied.
Finally, Wang Ren asked one more question:
"Mr. Liang, can this new [product name] be used for other canned food orders?"
Liang Ming thought for a moment, then shook his head and said, "Let's prioritize supplying the county's state-run restaurants. For other merchants' orders, we'll stick to the traditional method."
"Why? Wouldn't using all new ** increase sales even more?"
Wang Ren said, somewhat puzzled.
“Our Liangji Canned Food Factory’s products are lacking not only in sales volume, but also in brand awareness.”
“The county-run restaurants are still considered high-end dining establishments, and those who frequent them are not ordinary people.”
Liang Ming and Wang Ren patiently explained:
"Only when they perceive our canned products as high-end can we increase their brand awareness!"
"As long as we build brand awareness, why worry about sales not going up?"
No matter the era, fame brings profit.
The reason why later celebrities and internet celebrities can earn hundreds of thousands or even millions from a single advertisement is because they have fame and traffic.
A single recommendation from them can bring merchants tens of thousands of orders.
"Mr. Liang, I understand. I'll go find a cardboard box factory right away and order this new design gift box!"
After listening to Liang Ming's explanation, Wang Ren suddenly understood and said with a serious expression.
After Wang Ren left the factory to order new **canned food gift boxes, Liang Ming also set off, driving to Xiangmanlou Restaurant.
As for the operation and management of the cannery, he only needed to grasp the direction; the rest could be handled by the siblings Wang Ren and Wang Mei.
"Brother Liang Ming, why are you here so early today?"
When Jiang Meizhuang saw Liang Ming arrive, a smile appeared on her face.
Ever since she started dating Liang Ming, she can't help but miss him if she doesn't see him for a day.
“Sister Meizhuang, of course it’s because I miss you,” Liang Ming grinned and said.
The restaurant staff around them looked envious upon hearing this, as the two owners had become sweeter every day since confirming their relationship.
They were almost sickened by the sweetness.
"You're so glib." Jiang Meizhuang glared at Liang Ming reproachfully, but the corners of her mouth involuntarily turned up.
"Sister Meizhuang, how's business at the restaurant lately?"
At this moment, Liang Ming spoke up and asked.
Hearing Liang Ming's words, Jiang Meizhuang smiled and said:
"I thought you were a hands-off manager and didn't care about the restaurant at all."
At this point, she continued, "Speaking of which, the business at the Xiangmanlou branch has been getting better every day under Chen Jianghe's management."
"At this rate, one day the branch stores' revenue might even surpass that of the head office."
Upon hearing this, Liang Ming's face showed a surprised expression, and he said, "Oh? Chen Jianghe actually did a really good job?"
“Brother Liang Ming, I think Chen Jianghe is a talented person. What do you think? Should we try to keep him in check?” Jiang Meizhuang asked, looking at Liang Ming.
Liang Ming understood what Jiang Meizhuang meant.
Although he had given Chen Jianghe the opportunity to become a restaurant manager, he considered it a great favor to him.
In the business world, there are no absolutely loyal relationships; only interests can bind those around you to your own ship.
"Sister Meizhuang, what do you mean..." Liang Ming looked at Jiang Meizhuang and asked.