Don't worry, mother, I've brought the golden finger to change your fate

Chapter 180 Take a Breath

With the establishment of the global risk management department, the overall layout of the family business has gradually stabilized, and Lin Ruowei is relieved. However, the changes in the global market have never stopped. Just when she thought that the company had finally ushered in a relatively stable period, the new market situation began to change quietly.

That morning, Lin Ruowei was meeting with her team in the office to discuss the launch plan of a new product. Suddenly, Gu Yan walked in with an urgent document and a serious expression.

"Ruo Wei, something happened." Gu Yan handed the document to her.

Lin Ruowei frowned, took the document and quickly read it. The document showed that the family business's market share in North America was facing serious challenges. An emerging technology company suddenly launched an environmentally friendly product with revolutionary technology. Not only was the technology more advanced, but the price was also very competitive. As soon as the news came out, the market was flooded with discussions about this new product, and many companies that were once loyal customers of the family business began to turn to the emerging company.

"Their technology has improved so quickly?" Lin Ruowei said in surprise, with a hint of uneasiness in her eyes.

Gu Yan nodded. "Yes, this company has very strong capital support, and they have overcome many technical difficulties in a short period of time. Their new products are superior to our existing products in terms of energy consumption, efficiency and price. We must take action immediately, otherwise our share of the North American market may decline further."

Lin Ruowei pondered for a moment and asked calmly: "Is our current R&D team capable of coping with this technological shock? How long will it take before we launch our next new product?"

The R&D director then reported: "Ms. Ruo Wei, our R&D team is stepping up the development of the next generation of environmentally friendly products, and has made certain technological breakthroughs. But it will take several months to fully catch up with this company's technology. We can shorten the development cycle, but this may affect the final quality of the product."

Lin Ruowei frowned after hearing this and fell into deep thought. A few months is too long. Market competition is changing rapidly. Enterprises cannot wait too long, otherwise they will lose their competitive advantage.

She made a decision quickly: "We can't wait for a few months. Next we have to adopt a two-track strategy. First, the R&D team must speed up the progress and strive to launch competitive new products in the shortest time. But at the same time, we must also increase the promotion of existing products to let the market see that we are still a reliable choice."

Gu Yan then added: "We can launch a series of brand upgrade marketing activities, emphasizing the long-term brand value and quality assurance of family businesses, while launching some limited-time discounts and customized services to attract more customers to continue to choose our products."

Lin Ruowei nodded in approval: "This strategy is feasible. We need to let customers feel the power of our brand while maintaining our leading position in technology. While accelerating technological innovation, we must also maintain trust in the market."

Subsequently, Lin Ruowei immediately convened the core teams of the marketing, R&D and public relations departments for an emergency meeting to discuss how to stabilize market sentiment and maintain competitive advantage in the short term.

At the meeting, Lin Ruowei stood in the middle of the conference room, with a hint of determination in her tone: "We can't just sit there and wait for death. Our brand is a symbol of reputation and quality accumulated over many years. Customers trust us, but we can't give them any reason to waver."

The marketing manager said: "We have begun planning new marketing activities to highlight our brand story and sustainable development concept. We will showcase our long-term innovation capabilities and reliable product quality through social media, news reports and industry exhibitions."

The R&D director emphasized: "We will do our utmost to accelerate product development while ensuring that technological breakthroughs can be achieved in the shortest possible time."

Lin Ruowei nodded with satisfaction, and then said: "Okay, everyone should go all out according to this plan. We must demonstrate strong execution in the next few months and must not let the market think that we are lagging behind."

After the meeting, Lin Ruowei returned to the office and took a deep breath, still feeling stressed. She knew that the competition this time was more severe than the previous crisis. Although family businesses have a deep brand foundation, when faced with rapidly emerging technology companies, the market often pays more attention to technology and price advantages.

Gu Yan walked up to her and asked softly, "Are you okay? I can see that this challenge has made you a little worried."

Lin Ruowei nodded and sighed softly: "Yes, the situation this time is very complicated. We have a strong brand foundation, but our technological advantages cannot be erased by fast-catching competitors. If we cannot maintain our lead, our brand value will gradually be affected."

Gu Yan looked at her tenderly and gently held her hand: "You have always been smart and tenacious. I believe we can still find a breakthrough this time. As long as we stay calm and take steady steps, the family business will definitely survive this storm."

Lin Ruowei felt Gu Yan's support, and her inner anxiety was relieved a little. She leaned gently on Gu Yan's shoulder and whispered, "With you by my side, I feel I can handle any difficulties."

Gu Yan smiled and stroked her hair, saying softly: "We will always be a team. No matter how difficult the challenge is, we will go on together."

In the following weeks, the family business fully promoted the dual-track plan of marketing and technology research and development. Lin Ruowei led the team to work day and night, constantly communicating and coordinating with various departments to ensure that every detail could be executed as planned.

At the same time, the family business began to increase its investment in the North American market and regained customer attention through a series of targeted marketing activities. The promotional video demonstrated the family business's long-term commitment to environmental protection technology and sustainable development, and promoted customized services and limited-time discounts through multiple channels, attracting many major customers to return.

The R&D team is also working hard to shorten the product development cycle. Despite the tight timeline, Lin Ruowei always puts quality first, ensuring that new products not only surpass competitors in technology, but also continue the high standards of the family business.