flstandardbreds Chapter 159 Internationalization of Family Business
Chapter 159 Internationalization of Family Business
As the family business continued to advance internationally, Lin Ruowei successfully gained a place in the global market. Alan Scott's investment and cooperation also brought rich returns, and the company's innovation in the field of environmental protection technology further promoted market expansion. However, just when everything seemed to be going well, a new storm came again, breaking this rare peace.
That morning, Lin Ruowei had just arrived at the company when she received an urgent report from the marketing department. The head of the marketing department said seriously, "Ms. Ruowei, we have encountered a major problem in the European market. In recent days, a local company called Kerui Group suddenly released an environmental protection equipment that is almost the same as ours, with a lower price, and quickly occupied part of the market."
Lin Ruowei's heart sank when she heard the news. The Kerry Group was a European company she had heard of before. Although it was small, it was known for its technological acumen. She immediately realized that the emergence of this company was not accidental, and that this competition might be more complicated than she had imagined.
"Does Core Group's equipment infringe our intellectual property rights?" Lin Ruowei asked.
"We are still conducting an emergency investigation, but from our preliminary judgment, although the design of their equipment is similar to ours, some technical details have been changed, and no obvious infringement has been found so far." The head of the marketing department replied.
"Continue to investigate further." Lin Ruowei said decisively, "At the same time, we must immediately adjust our strategy in the European market and not let them seize our core market."
She convened an emergency high-level meeting to discuss how to deal with the sudden rise of the Creat Group. At the meeting, Lin Ruowei first instructed the R&D department to strengthen technology research and development and launch new products with higher added value as soon as possible to maintain technological leadership. At the same time, she asked the marketing department to immediately formulate a new marketing strategy to further enhance the brand's influence and market share.
"We cannot rely solely on technological competition. We must also use more powerful marketing means to let customers feel the unique value of our brand," Lin Ruowei said firmly.
After the meeting, Lin Ruowei still felt uneasy. The rapid rise of the Kerry Group seemed to be driven by some hidden power. She decided to conduct a more in-depth investigation to find out the background of the company and their true intentions.
A few days later, the results of the investigation shocked Lin Ruowei. It turned out that the backer behind the Kerry Group was Shengshi Technology, one of the forces that had previously attempted to disintegrate the family business through internal sabotage. What shocked her even more was that this cooperation was not just a simple business competition, but a larger-scale market battle that Shengshi Technology had been planning for a long time.
"It seems that this action of Core Group is a new card played by Shengshi Technology." Lin Ruowei analyzed calmly in her heart.
She realized that Shengshi Technology's goal was not only the European market, but also to use the advantages of the local company, Creat Group, to suppress the influence of the family business in the global market, especially in the field of environmental protection technology. More importantly, they tried to force Lin Ruowei's company into a greater predicament through such a market offensive, thus creating conditions for subsequent acquisition or control.
Faced with this situation, Lin Ruowei knew that she could not sit still and wait for death. She decided to discuss countermeasures with Alan Scott, hoping to use Alan's international resources to jointly respond to the challenge of Shengshi Technology.
A few days later, Lin Ruowei met with Allen again. After learning the whole situation, Allen was unusually calm. He suggested that Lin Ruowei temporarily maintain strategic restraint and not rashly confront the Kerry Group head-on, but gradually resolve the opponent's offensive through technology upgrades and market penetration.
"We can weaken their attack power through cooperation," Allen suggested. "In the European market, we can join hands with some local companies to build a stronger market alliance, so that Crei Group cannot easily shake our position."
Lin Ruowei agreed with Allen's suggestion. She realized that this joint strategy could not only enhance the competitiveness of the company, but also form a stronger defense system in the market and avoid the limitations of fighting alone.
In the following weeks, Lin Ruowei quickly contacted several European environmental technology companies, hoping to establish a strong market alliance through strategic cooperation. Although these companies are small in scale, they have deep technical accumulation and market foundation in their respective fields. Through cooperation, Lin Ruowei can not only integrate more technical resources, but also quickly expand market share and compete more effectively with Creat Group.
At the same time, under Lin Ruowei's instructions, the family business's R&D team also invested more energy in technological breakthroughs. A few months later, a new intelligent environmental protection device was successfully launched. This device not only surpassed the existing products on the market in terms of technology, but also had more intelligent functions and user experience, greatly improving the competitiveness of the product.
With the launch of new products and alliances with local companies, the family business successfully reversed the situation. Although the Cree Group came on strong, it failed to continue to expand its market share under the strong market counterattack and instead fell into fierce competition with the family business.
After gaining a foothold in the European market, Lin Ruowei did not stop moving forward. She continued to deepen her cooperation with Allen and set her sights on other international markets that had not yet been explored. She knew that future global competition would be more complex and changeable, and that family businesses could only remain invincible in this global game by constantly innovating and expanding.
As night fell, Lin Ruowei stood on the top floor of the company's office building, looking at the city lights in the distance, and felt a sense of satisfaction and anticipation in her heart. She knew that although there were still challenges in the future, she had built a solid line of defense for the family business, and the future prospects were brighter.
"No matter how many unknown challenges there are in the future, I will move forward firmly and lead the family business to a brighter future." Lin Ruowei said silently in her heart.
She took a deep breath, felt the night breeze on her face, and new strength surged in her heart. She knew that no matter what the road ahead was, she would continue to move forward, protect the family's business and honor, and welcome a better tomorrow.